Youth Workers and Rural Heritage Promotion

YRP is a transnational project developed under Erasmus+ EU program (Cooperation for innovation and the exchange of good practices -Capacity Building in the field of Youth) coordinated by Cámara de Comercio e Industria para España and aimed at updating the youth workers’ skills to promote cultural heritage in rural areas, through the realization of non-formal and informal activities, as well as to enhance the use of ICTs, according to Europe 2020 Strategy.

YRP Direct target group:

Youth workers working in rural areas,who come into contact with young people during their daily activities and belong to public and private organisations.They will actively take part in all the project implementation phases (participation to stakeholders’ interviews, pre-departure course, job shadowing, training courses and follow up, dissemination activities).

YRP indirect target group:

Youth leaders, youth trainers, youth associations, educational and training centres addressing rural development/ICTs/promotion of cultural heritage, chambers of commerce, SMEs  in rural areas, SMEs/organisations/associations operating the fields of ICTs/cultural heritage promotion/rural development/youth training, public entities in rural areas, universities, young people, people interested in the fields of the projects.

El proyecto tendrá un impacto positivo en:

Direct target group

  • Improvement of competences and skills of youth workers in Europe and extra EU.
  • Promotion of constructive debates, content orientated thinking and creative initiatives in rural areas.

On partner organizations

  • Enhancement of the interplay of different institutional and key non-governmental stakeholders in rural areas.
  • Promotion of capacity-building skills of organizations active in the field of youth in rural areas across Europe and beyond.
  • Bring youth issues on institutional agendas at local/regional/national level.

Making youth workers and partners travel to different countries leads to

  • Increase European and global cohesion and multiculturalism.
  • Foster opportunities of non-formal and informal training for youth workers in rural areas.
  • Enhance cooperation among different actors of rural areas and youth organisations.
  • Increase competitiveness of rural areas SMEs, business associations and industryincrease cooperation between youth workers in rural areas from EU and extra EU countries.

On youth projects

  • Increasing awareness about the importance of Erasmus+ Youth projects in rural areas.
  • Emphasis to the need of train youth workers in rural areas.
  • Development and disseminating concepts and methodologies in the area of informal and non-formal learning.
  • Familiarization with key-features and priorities of the Erasmus+ Youth programme.
  • Reinforcement of European and transnational dimension of projects.


YRP is a wide transnational initiative that brings together 9 partners from EU and Extra-EU countries (Spain, Portugal, Poland, Italy, Argentina and Brazil) with different specialisations.

  • Three organisations active in education and training: Cultural Institute of Évora – ICE (Portugal), Association ARID (Poland), Tiber Umbria Comett Education Programme – TUCEP (Italy).
  • One local public administration: Cabildo de Gran Canaria – CGC (Spain).
  • One association supporting sustainable development in the Amazon region: Amigos da Terra-Amazonia Brasileira (Brazil).
  • Onepublic formal educationinstitution: Universidad Nacional de Rosario – UNR (Argentina).
  • ThreeChambers of Commerce: Cámara de Comercio e Industria Italiana para España - CCIS (Spain), Camera di Commercio Italiana per ilPortogallo - CCIP (Portugal), Cámara de Comercio Italiana de Rosario - CCIR (Argentina).









The project addresses two of the six rural development priorities supported by ENRD (European Network for Rural Development, programming period 2014 – 2020): Priority 1 (Knowledge Transfer and Innovation)and 6 (Promote social inclusion, poverty reduction and economic development in rural areas).

The main aim of the project is to valorize local farming traditions and rural heritage through the creation of a new professional profile for youth workers: “Innovation Advisor for cultural heritage’s promotion in rural areas, able to use digital tools to raise awareness about rural local heritage, especially among youngsters and main stakeholders active in the fields of the project.

The project foresees the involvement of youth workers of rural areas as direct target group, providing them with the necessary knowledge, competences and skills to help young people to respond to the challenges of rural areas.

They will actively take part in all the project implementation phases (e-learning course, pre-departure course, job shadowing, training course and follow up, dissemination activities).

The specific aim of the project is to create a new professional profile: “Innovation Advisor for cultural heritage’s promotion in rural areas”.

Its main task will be enhancing the valorisation of rural heritage through the use of proper digital skills.

The project aims to respond to the main challenges rural areas face nowadays:

The project’s specific objectives are to:

  • Sensitize youth workers and local communities about the importance of rural heritage to boost economic growth, social inclusion, cultural diversity in rural areas Read more
  • Promote rural heritage and activities to steer creativity and innovation.
  • Increase entrepreneurship and digital skills’ use among youth workers in rural areas to promote rural heritage.
  • Increase the availability of competent youth workers to support transition to a sustainable and innovative economy in rural areas.
  • Give priority to non-formal and informal training, especially direct to youth workers and disadvantaged young people in search of their first job in rural areas.
  • Establish mechanisms to facilitate awareness of youth workers about the importance of cultural heritage and ICTs, and of trends of labour market in rural areas.